Weekly Critical Reflections

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  • The Battle of Sportswear Dominance: Who Does it Better?

    Nike and Adidas are iconic sportswear brands that have been competing fiercely for decades. Both brands leverage storytelling as a powerful marketing tool, but they approach it differently. Who’s winning?

  • Barbie’s Big Idea: Reinventing a Cultural Icon

    When it comes to film advertising, the Big Idea is the heart of the campaign, often defining how a movie will be perceived, discussed, and remembered. One film that captured the essence of a Big Idea and executed it masterfully is Barbie (2023), directed by Greta Gerwig.

  • The Magic of Standing Out: Crafting Your Own USP

    We’re revealing the secret formula behind how online retailers are able to create magic in their brand to captivate consumers – better known as the Unique Selling Proposition (USP). Read on to uncover how this powerful tool can enchant your audience and outshine your competitors. 

  • From Market Segmentation To Success: The Power of Proper Target Segmentation

    Are you ready to experience some marketing magic? Like alchemists turn metal into gold, let’s uncover how the art of target segmentation can be used to create gold-standard marketing strategies.

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