Weekly Critical Reflections

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  • The Future of Advertising: How AI and VR Are Reshaping Our World

    AI and VR are redefining how brands engage with consumers. From immersive travel experiences to AI-driven emotional ads, these technologies are making marketing more personalized and dynamic. However, balancing innovation with consumer trust and privacy remains a crucial challenge.

  • From Thames to Trendsetter: The Power of Disruptive Marketing with Airbnb

    Airbnb’s Floating House campaign exemplifies how disruptive marketing creates lasting connections with consumers. By turning its value proposition into an unforgettable experience, the brand demonstrated creativity and authenticity, inviting customers into its story. This approach fosters loyalty and engagement, resonating with modern consumers’ desire for meaningful, unique experiences.

  • The Big Screen in the Streets: How OOH Media is Reviving Film Marketing

    OOH advertising brings cinema’s magic to life, with campaigns that captivate and immerse. From Dune 2’s sweeping visuals to Top Gun: Maverick’s nostalgic appeal, OOH creates tangible, unskippable moments. But who did it best? Explore how OOH transforms film marketing and vote for your favourite campaign!

  • Spotify Wrapped: A Digital Media Campaign That Keeps Us Coming Back

    Spotify Wrapped Day is almost here, and with it comes the excitement of reliving my year in music. One of the best digital campaigns, Spotify Wrapped provides personal insights, vibrant visuals, and social buzz, making it one of the most successful and anticipated digital experiences around.

  • PESO in Action: A Guide to Building Buzz in the Music World

    The PESO model transforms music marketing, allowing emerging artists to connect with fans and build their brand creatively. From Phoebe Bridgers’ targeted ads to Clairo’s viral TikTok challenges, this framework empowers artists to thrive without traditional label support, forging meaningful connections in a digital landscape.

  • Balancing Boldness and Ethics in Advertising: When Do Brands Cross the Line?

    In today’s advertising landscape, brands face the challenge of balancing boldness with ethical responsibility. While companies have pushed boundaries to create powerful statements, this approach has the possibility to backfire. So how can companies do it successfully?

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