Tag: film

  • Barbie’s Big Idea: Reinventing a Cultural Icon

    Barbie’s Big Idea: Reinventing a Cultural Icon

    When it comes to film advertising, the Big Idea is the heart of the campaign, often defining how a movie will be perceived, discussed, and remembered. One film that captured the essence of a Big Idea and executed it masterfully is Barbie (2023), directed by Greta Gerwig.