Tag: digital marketing

  • From Thames to Trendsetter: The Power of Disruptive Marketing with Airbnb

    From Thames to Trendsetter: The Power of Disruptive Marketing with Airbnb

    Airbnb’s Floating House campaign exemplifies how disruptive marketing creates lasting connections with consumers. By turning its value proposition into an unforgettable experience, the brand demonstrated creativity and authenticity, inviting customers into its story. This approach fosters loyalty and engagement, resonating with modern consumers’ desire for meaningful, unique experiences.

  • Spotify Wrapped: A Digital Media Campaign That Keeps Us Coming Back

    Spotify Wrapped: A Digital Media Campaign That Keeps Us Coming Back

    Spotify Wrapped Day is almost here, and with it comes the excitement of reliving my year in music. One of the best digital campaigns, Spotify Wrapped provides personal insights, vibrant visuals, and social buzz, making it one of the most successful and anticipated digital experiences around.

  • PESO in Action: A Guide to Building Buzz in the Music World

    PESO in Action: A Guide to Building Buzz in the Music World

    The PESO model transforms music marketing, allowing emerging artists to connect with fans and build their brand creatively. From Phoebe Bridgers’ targeted ads to Clairo’s viral TikTok challenges, this framework empowers artists to thrive without traditional label support, forging meaningful connections in a digital landscape.